Craigslist logo

Here’s the problem:

Most of us have scrolled through the boring headlines, CAPITAL PUNISHMENT and *****teXXXt-abu$e*****  that is routinely posted on Craigslist and Backpage by local businesses: Here’s one example:

816-436-XXXX – 816-436-XXXX-816-436-XXXX, you don’t want to pass on this wonderful apartment home with a washer and dryer stackable!! (That’s the whole ad)

I don’t know about you, but a stackable washer and dryer is not enough to get me to brave the sub-zero wind chill and drifts of snow to move my family.  PASS.

So let’s look at another ad in the same category of housing rentals:

The headline reads:

Horse Lover’s Dream on 22 Acres

(Now, click on the headline above to see the ad)

When the image is displayed, it clearly gives the details, a phone number AND a website for further information – and if you hover over the ad, you’ll se it is all a clickable link that takes you to the follow-up info site and a picture gallery of the property.

Sound expensive? It’s not. In fact, it’s FREE

As a subscriber to this newsletter, we are offering the hosting for the images that allow the ad to be displayed AND the web sites for publishing the follow up information. You can create as many DIY pages as you want at zero cost.

Here are a few ideas of how you could use this:

open end wrenchIf you’re an auto repair shop, offer a great discount for first-time customers on an oil change or wiper blade replacement, then design a graphic ad, post it to Craigslist and Backpage and then link that ad to an ‘optin page’ where the visitor enters their email address to download the coupon (and gives you permission to communicate with them in the future).

If you’re a local restaurant, you could email a buy-one-get-one-free entre if they bring in a friend for lunch. The web page could be used to post the coupon or your daily specials for the week – if you don’t want to change your main site or your webmaster is too busy.

Or, if you want to attract sub-prime credit default swap traders, you could post a GET OUT OF JAIL FREE card.  (Just kidding)

Here’s our sample page to show you a few of the things that are possible: CLICK HERE TO VISIT THE SAMPLE SITE

In next Friday’s issue, I’ll give you a link to a tutorial on how to design the graphic ad using free software and give you the HTML code to post in the ad that makes the whole thing work.

Until next week, if you have any questions or just can’t wait, feel free to CONTACT US HERE.

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